Outsourcing your social media to the experts is becoming more and more popular–but how do you know if your marketing partner is generating a good ROI? Here are five tips to get the most out of outsourcing.
- Check their social proof
The first thing you need to know is whether you can trust them. Does their website look professional? Do they have a testimonials page? Do any local reviews for them come up on Google?
- Work closely with them
Don’t be afraid to dump a lot of info on your marketing partner. Nobody knows your business better than you, so the more information you give them, the better they can target their strategy and content to your audience and your brand. Ideally, they should be having regular meetings with you to create a strategy, approve content, and make sure the tone of voice matches up with your company’s image.
- Monitor their work
Don’t just hand your social media to someone else and forget about it. Social media marketing is more than just getting leads–it’s about building your image. Make sure you review all the content they create to make sure it’s aligned with your brand, values, and goals.
- Ask for insights and analytics
You don’t have to understand social media insights and analytics going into this. Your marketing partner will explain them to you if you ask. You’ll be able to see sales metrics on your end, but you also need to track increased engagement and brand awareness, because you’re probably not going to start seeing a massive change in sales right away.
Make sure your marketing partner is reviewing these results to find out what content works for the brand and ditch what doesn’t. They need to be explaining this to you and showing you the figures so you can work with them to optimise your strategy.
- Weigh up the costs
How much does your social media marketing cost? Understand what the going rate is in your industry and whether the price your marketing partner is charging you guarantees a return on investment. Ask them for a full breakdown of charges so you can understand the full benefits of the service they’re providing for you.
If you’re interested in finding out more about outsourcing social media marketing, get in touch today for a no-obligation chat about how we can help you take your brand to the next level.