Every recruiter is familiar with outsourcing. In an industry this competitive, it’s a necessity to keep operating costs down, push…
The marketers that said recruitment businesses should increase their spend on marketing are talking rubbish and are out of touch.
OK, so this title was a bit clickbaity, but I do think that to simply decree “in a crisis you…
Testimonials – getting it right
Testimonials remain one of the most powerful forces in recruitment marketing. However this is only the case if they are…
What the purchase of LinkedIn means for recruitment marketing budgets
I joined LinkedIn as a member years ago when it started and I have benefited from it. I love what…
Boaty McBoatface: A lesson for decision making processes in recruitment companies (and beyond)
The Natural Environmental Research Council (NERC) asked for help finding a name for the UKs newest polar research vessel reflecting…
Recruitment industry exhibitions – time for a change?
When I first started out in recruitment there were not many events that brought the industry together. In recent years…
Any excuse for cake
GKS Associates, the only marketing specialist dedicated solely to the recruitment industry, are celebrating their first birthday. Founded in 2014…
Salary survey for marketing professionals working in recruitment
We are delighted to publish our inaugural salary survey, specifically for marketing professionals within the recruitment and staffing related industries.…
The final challenge in the fight for true diversity?
The true challenge of achieving diversity seems to lie closer to home for recruiters.... Equality, Diversity and Inclusion are all…
A New Wallet: The Real Cost Of Loyalty Schemes
I had to buy a new wallet at the weekend. My old one had gone and worn itself out by…